Canadian Premature Babies Foundation/ The Sweat Sheet

Most premature babies are immediately separated from their mothers and taken the the Neonatal Intensive Care Unit (NICU). So we created The Sweat Sheet, made of fabric specially designed to absorb odour. Mom wears the shirt, infusing it with her scent, then takes it off and transforms it into a NICU crib sheet. It’s a tangible way for moms of preemies be there for their babies, even when they can’t be there.

Key Awards

Epica Awards - Bronze - Public Interest, Mental Health & Well-being

Communication Arts Advertising - Public Service, Non-Traditional 

CMA Awards - Bronze - Social Causes/ Engagement 

Applied Arts Advertising - PSA/ Charity - Cause related advertising, single